Top 10 Kampagnen 2020
7.3CREATIVITY
#LikeABosch
Bosch1/10
Jan 2019
#LikeABosch
1/10
-
KAMPAGNE
#LikeABosch -
AGENTUR
Jung von Matt -
KUNDE
Bosch -
INDUSTRIE
Engineering
6.9CREATIVITY
Nächster Halt: Weltkulturerbe
BVG2/10
Dec 2019
Nächster Halt: Weltkulturerbe
2/10
-
KAMPAGNE
Nächster Halt: Weltkulturerbe -
AGENTUR
Jung von Matt -
KUNDE
BVG -
INDUSTRIE
Transport & Logistik
6.9CREATIVITY
BVG Frauentickets
BVG3/10
Sep 2019
BVG Frauentickets
3/10
-
KAMPAGNE
BVG Frauentickets -
AGENTUR
Serviceplan -
KUNDE
BVG -
INDUSTRIE
Transport & Logistik
6.8CREATIVITY
The Small Escape
BMW4/10
Oct 2019
The Small Escape
4/10
-
KAMPAGNE
The Small Escape -
AGENTUR
Jung von Matt -
KUNDE
BMW -
INDUSTRIE
Automotive
6.6CREATIVITY
Bertha Benz: Die Reise, die alles veränderte
Mercedes-Benz5/10
Mar 2019
Bertha Benz: Die Reise, die alles veränderte
5/10
-
KAMPAGNE
Bertha Benz: Die Reise, die alles veränderte -
AGENTUR
Antoni -
KUNDE
Mercedes-Benz -
INDUSTRIE
Automotive
6.6CREATIVITY
Die #DABEI Offensive
Deutsche Telekom6/10
Nov 2019
Die #DABEI Offensive
6/10
-
KAMPAGNE
Die #DABEI Offensive -
AGENTUR
DDB Group Germany -
KUNDE
Deutsche Telekom -
INDUSTRIE
Telekommunikation
6.5CREATIVITY
Die DFB-Frauen in 90 Sek. / Pferdeschwänze
Commerzbank7/10
May 2019
Die DFB-Frauen in 90 Sek. / Pferdeschwänze
7/10
-
KAMPAGNE
Die DFB-Frauen in 90 Sek. / Pferdeschwänze -
AGENTUR
Thjnk, Syzygy, Vizeum Deutschland, Markenfilm -
KUNDE
Commerzbank -
INDUSTRIE
Finance
5.9CREATIVITY
Bauspar Kampagne - Tiny House of Trends
Schwäbisch Hall8/10
Sep 2019
Bauspar Kampagne - Tiny House of Trends
8/10
-
KAMPAGNE
Bauspar Kampagne - Tiny House of Trends -
AGENTUR
Ogilvy -
KUNDE
Schwäbisch Hall -
INDUSTRIE
Finance
5.8CREATIVITY
Das Original. Original Serviert.
Coca-Cola9/10
Jun 2019
Das Original. Original Serviert.
9/10
-
KAMPAGNE
Das Original. Original Serviert. -
AGENTUR
Lure Media -
KUNDE
Coca-Cola -
INDUSTRIE
Retail
5.3CREATIVITY
#ALL41
DAZN10/10
Apr 2019
#ALL41
10/10
-
KAMPAGNE
#ALL41 -
AGENTUR
Accenture Interactive / Kolle Rebbe -
KUNDE
DAZN -
INDUSTRIE
Media & Entertainment
| RANG | KAMPAGNE | KUNDE | CREATIVITY | CONCEPT | ACTIVATION | IMPACT | |
|---|---|---|---|---|---|---|---|
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1 | Flat Matthew (SuperbowlLV) | Doritos | 7.4 | 8.1 | 6.8 | 0.0 |
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2 | #LikeABosch | Bosch | 7.3 | 8.8 | 5.7 | 0.0 |
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3 | Certain is Better (SuperbowlLV) | Rocket Mortgage | 7.3 | 8.8 | 5.8 | 0.0 |
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4 | Gothic Girl | Hornbach | 7.0 | 8.2 | 5.5 | 6.3 |
|
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5 | Nächster Halt: Weltkulturerbe | BVG | 6.9 | 9.2 | 4.6 | 0.0 |
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6 | BVG Frauentickets | BVG | 6.9 | 9.2 | 4.6 | 0.0 |
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7 | The Small Escape | BMW | 6.8 | 8.6 | 4.9 | 0.0 |
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8 | Jessica Long's Story (SuperbowlLV) | Toyota | 6.8 | 8.3 | 5.3 | 0.0 |
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9 | Drake From The State Farm (SuperbowlLV) | State Farm | 6.7 | 7.9 | 5.5 | 0.0 |
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10 | Bertha Benz: Die Reise, die alles veränderte | Mercedes-Benz | 6.6 | 8.4 | 4.8 | 0.0 |
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11 | Die #DABEI Offensive | Deutsche Telekom | 6.6 | 8.4 | 4.8 | 0.0 |
|
|
12 | Die DFB-Frauen in 90 Sek. / Pferdeschwänze | Commerzbank | 6.5 | 7.4 | 5.6 | 0.0 |
|
13 | The Jason Alexander Hoodie (SuperbowlLV) | Tide | 6.3 | 7.7 | 5.0 | 0.0 |
|
14 | No Way Norway (SuperbowlLV) | General Motors | 6.3 | 8.1 | 4.6 | 0.0 |
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15 | Last Year's Lemon (SuperbowlLV) | Budweiser | 6.3 | 7.0 | 5.6 | 0.0 |
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16 | Supergeil | Edeka | 6.0 | 5.8 | 6.5 | 6.1 |
 |
17 | Umparken im Kopf | Opel | 6.0 | 3.9 | 6.1 | 7.1 |
|
18 | Rechts gegen Rechts | Exit Deutschland | 6.0 | 4.5 | 6.9 | 6.0 |
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19 | Is mir egal | BVG | 6.0 | 4.0 | 6.3 | 6.6 |
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20 | Let's Grab A Beer (SuperbowlLV) | Anheuser-Busch | 5.9 | 6.3 | 5.6 | 0.0 |
|
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21 | Bauspar Kampagne - Tiny House of Trends | Schwäbisch Hall | 5.9 | 7.6 | 4.3 | 0.0 |
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22 | It Wasn't Me (SuperbowlLV) | Cheetos | 5.9 | 6.3 | 5.5 | 0.0 |
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23 | Das Original. Original Serviert. | Coca-Cola | 5.8 | 7.0 | 4.5 | 0.0 |
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24 | Alexa's Body (SuperbowlLV) | Amazon | 5.7 | 6.8 | 4.7 | 0.0 |
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25 | Ein schöner Land | Die Grünen | 5.4 | 4.9 | 5.8 | 0.0 |
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26 | #ALL41 | DAZN | 5.3 | 5.8 | 4.8 | 0.0 |
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27 | Scholz packt das an | SPD | 5.1 | 5.0 | 5.2 | 0.0 |
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28 | Du kannst alles haben! | Coca-Cola | 5.0 | 3.6 | 4.7 | 7.8 |
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29 | Premium Economy Class | Lufthansa | 5.0 | 4.2 | 5.7 | 5.5 |
 |
30 | Zukunft für alle | Volkswagen | 5.0 | 4.6 | 5.3 | 4.9 |
|
31 | Familie Heins | Ep.1-8 | Deutsche Telekom | 5.0 | 4.3 | 5.3 | 4.5 |
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32 | Heimkommen | Edeka | 5.0 | 4.4 | 7.0 | 5.0 |
 |
33 | Kleines Pferd | Amazon | 5.0 | 5.2 | 6.8 | 2.8 |
 |
34 | Die Einladung | Kaufland | 5.0 | 5.3 | 6.5 | 4.0 |
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35 | Hornbach Hammer | Hornbach | 5.0 | 4.2 | 6.5 | 4.7 |
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36 | Lichtgrenze | 25 Jahre Mauerfall | Land Berlin | 5.0 | 3.7 | 6.8 | 2.9 |
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37 | New Eurowings | Eurowings | 5.0 | 4.3 | 8.8 | 2.3 |
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38 | Du lebst | Hornbach | 5.0 | 4.9 | 4.7 | 3.7 |
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39 | Boss Everyone | Adidas | 5.0 | 4.4 | 7.3 | 4.0 |
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40 | DFB - Die Mannschaft | LEGO | 5.0 | 4.6 | 7.1 | 3.4 |
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41 | Neuer Job | Coca-Cola | 5.0 | 4.8 | 6.2 | 4.7 |
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42 | Love At First Taste | Knorr | 5.0 | 5.0 | 6.6 | 2.7 |
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43 | Ein Teil von Dir - Nivea Muttertag 2016 | Nivea | 5.0 | 6.0 | 6.9 | 2.9 |
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44 | Kinderschokolade EM-2016 Sonderedition | Ferrero | 5.0 | 6.6 | 7.3 | 1.9 |
|
45 | Der Fan - #ICE25 | Deutsche Bahn | 5.0 | 4.3 | 6.5 | 3.4 |
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46 | Fanhansa | Lufthansa | 5.0 | 4.8 | 6.2 | 2.6 |
|
47 | Made by Sweden | Volvo Cars | 5.0 | 5.3 | 6.3 | 1.8 |
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48 | The Switch | Nike | 5.0 | 5.8 | 5.2 | 4.6 |
|
49 | Big Tasty Bacon - Nein? Doch! | McDonald's | 5.0 | 6.9 | 2.8 | 3.0 |
 |
50 | Samenstau | True Fruits | 5.0 | 4.2 | 7.8 | 2.4 |
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51 | Alles Absicht | BVG | 5.0 | 5.0 | 6.4 | 4.2 |
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52 | The Comeback | Audi | 5.0 | 5.4 | 5.8 | 3.4 |
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53 | Hero's Journey | Kia | 5.0 | 4.9 | 8.1 | 2.4 |
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54 | Secret Society | Avocados From Mexico | 5.0 | 5.3 | 7.1 | 2.7 |
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55 | Nintendo switch | Nintendo | 5.0 | 4.5 | 7.9 | 3.6 |
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56 | Easy driver | Mercedes-Benz | 5.0 | 4.9 | 7.9 | 3.1 |
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57 | We accept | Airbnb | 5.0 | 4.3 | 6.8 | 4.7 |
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58 | The journey | 84 Lumber | 5.0 | 3.4 | 8.3 | 3.2 |
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59 | Born the hard way | Budweiser | 5.0 | 4.9 | 6.2 | 3.6 |
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60 | Guardians of the Galaxy Vol. 2 | Marvel | 5.0 | 4.2 | 5.5 | 4.8 |
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61 | Cleaner of your dreams | Mr. Clean | 5.0 | 3.9 | 6.6 | 3.9 |
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62 | Not so pee wee football | Buick | 5.0 | 5.1 | 5.8 | 3.3 |
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63 | Together Is Beautiful | Coca-Cola | 5.0 | 4.4 | 6.8 | 2.9 |
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64 | Man and machine | Lexus | 5.0 | 5.1 | 6.5 | 2.4 |
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65 | Ghost in a shell | Paramount Pictures | 5.0 | 3.8 | 6.6 | 3.4 |
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66 | Daughter | Audi | 5.0 | 4.2 | 6.4 | 3.2 |
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67 | Google Home | 5.0 | 3.7 | 7.5 | 2.4 | |
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68 | Inspiration day | LifeWTR | 5.0 | 5.0 | 8.0 | 0.6 |
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69 | Unlimited moves | T-Mobile | 5.0 | 4.6 | 7.0 | 2.0 |
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70 | Grow up | Mercedes-Benz | 5.0 | 4.1 | 6.1 | 4.2 |
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71 | I love you, Hater! | Sprite | 5.0 | 4.5 | 4.7 | 0.0 |
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72 | Macht das Land gerecht. Jetzt. | Die Linke | 4.7 | 4.5 | 4.9 | 0.0 |
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73 | Deutschland. Aber normal. | AFD | 4.3 | 4.4 | 4.1 | 0.0 |
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74 | Nie gab es mehr zu tun | FDP | 4.1 | 4.3 | 4.0 | 0.0 |
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75 | Deutschland gemeinsam machen. | Union | 4.1 | 4.3 | 3.9 | 0.0 |
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76 | Everybody dance now! | Check24 | 4.0 | 2.9 | 6.5 | 2.5 |
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77 | Weihnachten von Herzen | REWE | 4.0 | 5.0 | 4.7 | 3.4 |
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78 | Mach anderen eine Freude | Coca-Cola | 4.0 | 3.5 | 4.2 | 3.7 |
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79 | The Power of Love | Ferrero | 4.0 | 4.6 | 3.8 | 2.5 |
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80 | Zusammen wird's ein Fest | IKEA | 4.0 | 3.8 | 4.2 | 3.4 |
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81 | Die Reise der Nussknackers | Penny | 4.0 | 4.0 | 4.3 | 2.5 |
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82 | Bakery Slam | Kamps | 4.0 | 4.1 | 5.0 | 3.4 |
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83 | Osterhasen Rasen 2016 | Media Markt | 4.0 | 4.2 | 4.8 | 2.3 |
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84 | Companion | Volkswagen | 4.0 | 3.8 | 5.1 | 3.3 |
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85 | UEFA EURO 2016 | Coca-Cola | 4.0 | 4.7 | 5.1 | 2.5 |
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86 | Offen wie nie | Smart | 4.0 | 4.3 | 4.8 | 2.4 |
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87 | Maximal entspannt | Unitymedia | 4.0 | 4.5 | 5.7 | 1.9 |
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88 | Natürlich geht das | IKEA | 4.0 | 4.9 | 3.5 | 2.1 |
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89 | Aufregend innovativ - Der neue Tiguan | Volkswagen | 4.0 | 3.3 | 5.2 | 2.8 |
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90 | Liebe macht alles möglich - #HerzSprung | Opel | 4.0 | 4.5 | 6.5 | 1.2 |
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91 | Thorsten Legat tritt neues Traineramt an | Sixt | 4.0 | 4.1 | 5.8 | 2.0 |
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92 | So schmeckt die EM | REWE | 4.0 | 4.7 | 5.6 | 2.3 |
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93 | Play Loud | Puma | 4.0 | 4.1 | 5.5 | 2.1 |
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94 | Vive La Mannschaft | Mercedes-Benz | 4.0 | 3.7 | 6.7 | 2.8 |
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95 | Heldenkranz | Hornbach | 4.0 | 3.6 | 5.2 | 2.1 |
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96 | Play with time | Martini | 4.0 | 4.2 | 4.5 | 2.6 |
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97 | Werbehölle | Die Limo | 4.0 | 4.9 | 5.3 | 2.6 |
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98 | Einfach Wow | Amazon | 4.0 | 4.4 | 4.9 | 2.3 |
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99 | Du hast die Wahl | LIDL | 4.0 | 3.4 | 6.1 | 1.6 |
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100 | Lachende Pferde | Volkswagen | 4.0 | 4.7 | 4.7 | 2.2 |
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101 | Tech team | WeatherTech | 4.0 | 4.7 | 6.1 | 2.6 |
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102 | A Live Super Bowl Commercial | Snickers | 4.0 | 4.1 | 6.4 | 1.6 |
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103 | Romance | Skittles | 4.0 | 3.6 | 5.5 | 1.7 |
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104 | Big game campaign | Wix.com | 4.0 | 4.9 | 6.9 | 1.6 |
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105 | Extreme measures | Sprint | 4.0 | 3.8 | 7.1 | 2.4 |
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106 | Cold storage | Wendy's | 4.0 | 3.2 | 7.6 | 2.4 |
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107 | Big Game Ad - Starring Justin Timberlake & Christopher Walken | Bai | 4.0 | 4.4 | 4.1 | 4.7 |
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108 | Our bar | Michelob | 4.0 | 4.0 | 7.3 | 1.7 |
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109 | Georgia gold | KFC | 4.0 | 4.0 | 7.6 | 1.2 |
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110 | Super Bowl Commercial | It's a 10 | 4.0 | 4.0 | 5.4 | 3.3 |
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111 | BUSCHHHHH | Busch Beer | 4.0 | 3.9 | 7.1 | 1.7 |
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112 | Who Is JohnMalkovich.com? | Squarespace | 4.0 | 4.6 | 6.5 | 1.6 |
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113 | Go further | Ford | 4.0 | 4.1 | 6.7 | 1.8 |
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114 | Yearbook | Honda | 4.0 | 5.0 | 5.2 | 2.3 |
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115 | Courage to change | GNC | 4.0 | 3.8 | 7.6 | 0.9 |
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116 | Brady everyday | Intel | 4.0 | 4.2 | 6.7 | 1.3 |
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117 | Future | H&R Block | 4.0 | 3.8 | 6.7 | 1.3 |
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118 | Gronk’s Cleaners Discount | Tide | 4.0 | 4.7 | 6.7 | 0.5 |
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119 | Party pooper | Machine Zone | 4.0 | 3.1 | 5.8 | 3.0 |
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120 | Mozzafiato | Alfa Romeo | 4.0 | 4.3 | 5.0 | 2.3 |
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121 | The Battle of Evony | Top Games Inc. | 4.0 | 3.9 | 5.3 | 2.2 |
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122 | Humpty Fall | TurboTax | 4.0 | 3.8 | 7.5 | 0.1 |
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123 | False Cabinet | King's Hawaiian | 4.0 | 4.9 | 4.7 | 1.8 |
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124 | Ernie Gets Physical | Wonderful Pistachios | 4.0 | 4.4 | 4.3 | 2.2 |
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125 | PepsiHalfTime | Pepsi | 4.0 | 2.7 | 6.3 | 1.7 |
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126 | Wannasprite | Sprite | 4.0 | 3.7 | 6.7 | 0.3 |
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127 | Who is the internet | GoDaddy | 4.0 | 3.6 | 6.3 | 0.7 |
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128 | Ghost spuds | Bud Light | 4.0 | 3.7 | 5.0 | 1.9 |
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129 | Autonomes Fahren: die Zukunft der Mobilität? | Deutsche Bahn | 4.0 | 3.9 | 4.2 | 4.0 |
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130 | Money Tree | O2 | 3.0 | 3.2 | 5.1 | 1.2 |
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131 | #Deutschland25 | 3.0 | 3.3 | 5.1 | 1.0 | |
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132 | Stille Nacht | Mercedes-Benz | 3.0 | 3.7 | 4.2 | 2.1 |
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133 | Familie Heins | Ep.12 Claras Weltreise | Deutsche Telekom | 3.0 | 3.0 | 4.6 | 2.4 |
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134 | NIVEA Care | Nivea | 3.0 | 4.5 | 4.5 | 0.5 |
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135 | DFB-Kampagne | Commerzbank | 3.0 | 2.9 | 5.4 | 1.2 |
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136 | Fan Force One | Bitburger | 3.0 | 2.4 | 5.4 | 1.9 |
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137 | Bruzzzler | Wiesenhof | 3.0 | 1.6 | 5.5 | 1.8 |
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138 | Bathroom break | Febreze | 3.0 | 4.1 | 4.7 | 1.6 |
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139 | Science guy | Persil | 3.0 | 4.3 | 4.1 | 1.8 |
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140 | Morgan Freeman Super Bowl Commercial | Turkish Airline | 3.0 | 2.4 | 2.0 | 3.5 |
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141 | Fishing | Siemens Home | 2.0 | 0.0 | 4.7 | 0.1 |
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142 | Da kommt keiner vorbei | Euronics | 2.0 | 0.0 | 3.6 | 2.3 |
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143 | Ghostbusters | Kärcher | 2.0 | 0.0 | 5.6 | 1.1 |
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144 | Echte Deals für echte Fans | Hyundai | 2.0 | 0.0 | 3.7 | 2.6 |
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145 | Das Waschmittel der Nationalmannschaft | Persil | 2.0 | 0.0 | 4.3 | 1.4 |
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146 | Miele TwinDos - automatische Waschmitteldosierung | Miele | 2.0 | 0.0 | 4.5 | 0.5 |
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147 | UEFA EURO 2016™ Editionsmodelle | Kia | 2.0 | 0.0 | 5.3 | 1.1 |
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148 | Das Bekenntnis | Adler Modemärkte | 2.0 | 0.0 | 5.5 | 1.1 |
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149 | Neuer trifft Neuer | Coca-Cola | 2.0 | 0.0 | 4.4 | 2.4 |
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150 | Verändert sich Jürgen Klopp? | Philips | 2.0 | 0.0 | 5.6 | 0.0 |
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151 | Safe Hands Army | Tipico Sportwetten | 2.0 | 0.0 | 5.0 | 1.5 |
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152 | Entweder/Oder | Otelo | 2.0 | 0.0 | 4.4 | 1.3 |
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153 | Anlegen statt stilllegen | Deka Investments | 2.0 | 0.0 | 4.0 | 2.0 |
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154 | Nature's Gift | Fiji Water | 2.0 | 0.0 | 4.4 | 1.7 |
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155 | Jäm Bot | Jägermeister | 2.0 | 0.0 | 5.7 | 1.1 |
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156 | Fussball fühlen, Fussball schreiben | Bild | 1.0 | 0.0 | 2.8 | 0.5 |
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