Top 10 Kampagnen 2016
5.9CREATIVITY
Ultrasound (SuperBowl50)
Doritos1/10
Jan 2016
Ultrasound (SuperBowl50)
1/10
-
KAMPAGNE
Ultrasound (SuperBowl50) -
AGENTUR
n.a. -
KUNDE
Doritos -
INDUSTRIE
FMCG
5.8CREATIVITY
Wiener Stampede (SuperBowl50)
Heinz Ketchup2/10
Jan 2016
Wiener Stampede (SuperBowl50)
2/10
-
KAMPAGNE
Wiener Stampede (SuperBowl50) -
AGENTUR
DAVID Miami -
KUNDE
Heinz Ketchup -
INDUSTRIE
FMCG
5.8CREATIVITY
First Date (SuperBowl50)
Hyundai3/10
Jan 2016
First Date (SuperBowl50)
3/10
-
KAMPAGNE
First Date (SuperBowl50) -
AGENTUR
Innocean USA -
KUNDE
Hyundai -
INDUSTRIE
Automotive
5.6CREATIVITY
Is mir egal
BVG4/10
Jan 2016
Is mir egal
4/10
-
KAMPAGNE
Is mir egal -
AGENTUR
Jung von Matt -
KUNDE
BVG -
INDUSTRIE
Transport & Logistik
5.5CREATIVITY
Commander (SuperBowl50)
Audi5/10
Jan 2016
Commander (SuperBowl50)
5/10
-
KAMPAGNE
Commander (SuperBowl50) -
AGENTUR
Venables Bell & Partners -
KUNDE
Audi -
INDUSTRIE
Automotive
5.3CREATIVITY
Ein Teil von Dir - Nivea Muttertag 2016
Nivea6/10
Apr 2016
Ein Teil von Dir - Nivea Muttertag 2016
6/10
-
KAMPAGNE
Ein Teil von Dir - Nivea Muttertag 2016 -
AGENTUR
Mayd -
KUNDE
Nivea -
INDUSTRIE
FMCG
5.3CREATIVITY
Kinderschokolade EM-2016 Sonderedition
Ferrero7/10
May 2016
Kinderschokolade EM-2016 Sonderedition
7/10
-
KAMPAGNE
Kinderschokolade EM-2016 Sonderedition -
AGENTUR
M&C Saatchi -
KUNDE
Ferrero -
INDUSTRIE
FMCG
5.3CREATIVITY
Doritos Dogs (SuperBowl50)
Doritos8/10
Jan 2016
Doritos Dogs (SuperBowl50)
8/10
-
KAMPAGNE
Doritos Dogs (SuperBowl50) -
AGENTUR
n.a. -
KUNDE
Doritos -
INDUSTRIE
FMCG
5.2CREATIVITY
Boss Everyone
Adidas9/10
Jan 2016
Boss Everyone
9/10
-
KAMPAGNE
Boss Everyone -
AGENTUR
Iris Worldwide -
KUNDE
Adidas -
INDUSTRIE
FMCG
5.2CREATIVITY
The Switch
Nike10/10
Jun 2016
The Switch
10/10
-
KAMPAGNE
The Switch -
AGENTUR
Wieden + Kennedy -
KUNDE
Nike -
INDUSTRIE
FMCG
| RANG | KAMPAGNE | KUNDE | CREATIVITY | CONCEPT | ACTIVATION | IMPACT | |
|---|---|---|---|---|---|---|---|
|
1 | Gothic Girl | Hornbach | 6.7 | 8.2 | 5.5 | 6.3 |
|
2 | Supergeil | Edeka | 6.1 | 5.8 | 6.5 | 6.1 |
|
|
3 | Ultrasound (SuperBowl50) | Doritos | 5.9 | 5.1 | 6.1 | 6.6 |
|
4 | Rechts gegen Rechts | Exit Deutschland | 5.8 | 4.5 | 6.9 | 6.0 |
|
|
5 | Wiener Stampede (SuperBowl50) | Heinz Ketchup | 5.8 | 4.7 | 7.4 | 5.2 |
|
|
6 | First Date (SuperBowl50) | Hyundai | 5.8 | 4.8 | 6.7 | 5.8 |
 |
7 | Umparken im Kopf | Opel | 5.7 | 3.9 | 6.1 | 7.1 |
|
|
8 | Is mir egal | BVG | 5.6 | 4.0 | 6.3 | 6.6 |
|
|
9 | Commander (SuperBowl50) | Audi | 5.5 | 4.8 | 6.7 | 5.8 |
|
10 | Operation better | Hyundai | 5.5 | 5.8 | 6.3 | 4.4 |
|
11 | Heimkommen | Edeka | 5.4 | 4.4 | 7.0 | 5.0 |
|
12 | Du kannst alles haben! | Coca-Cola | 5.4 | 3.6 | 4.7 | 7.8 |
|
13 | Nintendo switch | Nintendo | 5.4 | 4.5 | 7.9 | 3.6 |
|
|
14 | Ein Teil von Dir - Nivea Muttertag 2016 | Nivea | 5.3 | 6.0 | 6.9 | 2.9 |
|
|
15 | Kinderschokolade EM-2016 Sonderedition | Ferrero | 5.3 | 6.6 | 7.3 | 1.9 |
|
|
16 | Doritos Dogs (SuperBowl50) | Doritos | 5.3 | 4.6 | 6.2 | 5.1 |
|
17 | Easy driver | Mercedes-Benz | 5.3 | 4.9 | 7.9 | 3.1 |
|
18 | We accept | Airbnb | 5.3 | 4.3 | 6.8 | 4.7 |
 |
19 | Die Einladung | Kaufland | 5.2 | 5.3 | 6.5 | 4.0 |
|
|
20 | Boss Everyone | Adidas | 5.2 | 4.4 | 7.3 | 4.0 |
|
21 | Neuer Job | Coca-Cola | 5.2 | 4.8 | 6.2 | 4.7 |
|
|
22 | The Switch | Nike | 5.2 | 5.8 | 5.2 | 4.6 |
|
23 | Alles Absicht | BVG | 5.2 | 5.0 | 6.4 | 4.2 |
|
24 | Premium Economy Class | Lufthansa | 5.1 | 4.2 | 5.7 | 5.5 |
 |
25 | Hornbach Hammer | Hornbach | 5.1 | 4.2 | 6.5 | 4.7 |
|
26 | New Eurowings | Eurowings | 5.1 | 4.3 | 8.8 | 2.3 |
|
27 | Simply Put (SuperBowl50) | Budweiser | 5.1 | 4.2 | 5.4 | 5.5 |
|
28 | Hero's Journey | Kia | 5.1 | 4.9 | 8.1 | 2.4 |
|
29 | DFB - Die Mannschaft | LEGO | 5.0 | 4.6 | 7.1 | 3.4 |
|
30 | The Longest Chase (SuperBowl50) | Toyota | 5.0 | 3.4 | 6.5 | 5.2 |
|
31 | Secret Society | Avocados From Mexico | 5.0 | 5.3 | 7.1 | 2.7 |
|
32 | The journey | 84 Lumber | 5.0 | 3.4 | 8.3 | 3.2 |
 |
33 | Kleines Pferd | Amazon | 5.0 | 5.2 | 6.8 | 2.8 |
|
34 | Ryanville (SuperBowl50) | Hyundai | 4.9 | 4.3 | 7.0 | 3.5 |
|
35 | Born the hard way | Budweiser | 4.9 | 4.9 | 6.2 | 3.6 |
 |
36 | Zukunft für alle | Volkswagen | 4.9 | 4.6 | 5.3 | 4.9 |
|
37 | The Comeback | Audi | 4.9 | 5.4 | 5.8 | 3.4 |
|
38 | New Truck to Love (SuperBowl50) | Honda | 4.8 | 4.3 | 7.2 | 2.9 |
|
39 | Guardians of the Galaxy Vol. 2 | Marvel | 4.8 | 4.2 | 5.5 | 4.8 |
|
40 | Love At First Taste | Knorr | 4.8 | 5.0 | 6.6 | 2.7 |
 |
41 | Samenstau | True Fruits | 4.8 | 4.2 | 7.8 | 2.4 |
|
42 | Cleaner of your dreams | Mr. Clean | 4.8 | 3.9 | 6.6 | 3.9 |
|
43 | Grow up | Mercedes-Benz | 4.8 | 4.1 | 6.1 | 4.2 |
|
44 | Der Fan - #ICE25 | Deutsche Bahn | 4.7 | 4.3 | 6.5 | 3.4 |
|
45 | Not so pee wee football | Buick | 4.7 | 5.1 | 5.8 | 3.3 |
|
46 | Familie Heins | Ep.1-8 | Deutsche Telekom | 4.7 | 4.3 | 5.3 | 4.5 |
|
47 | Big Tasty Bacon - Nein? Doch! | McDonald's | 4.7 | 6.9 | 2.8 | 3.0 |
|
48 | Together Is Beautiful | Coca-Cola | 4.7 | 4.4 | 6.8 | 2.9 |
|
49 | Man and machine | Lexus | 4.6 | 5.1 | 6.5 | 2.4 |
|
50 | Ghost in a shell | Paramount Pictures | 4.6 | 3.8 | 6.6 | 3.4 |
|
51 | Daughter | Audi | 4.6 | 4.2 | 6.4 | 3.2 |
|
52 | Google Home | 4.6 | 3.7 | 7.5 | 2.4 | |
|
53 | Inspiration day | LifeWTR | 4.5 | 5.0 | 8.0 | 0.6 |
|
54 | Unlimited moves | T-Mobile | 4.5 | 4.6 | 7.0 | 2.0 |
 |
55 | Lichtgrenze | 25 Jahre Mauerfall | Land Berlin | 4.5 | 3.7 | 6.8 | 2.9 |
|
56 | Du lebst | Hornbach | 4.5 | 4.9 | 4.7 | 3.7 |
|
57 | Fanhansa | Lufthansa | 4.5 | 4.8 | 6.2 | 2.6 |
|
58 | Made by Sweden | Volvo Cars | 4.5 | 5.3 | 6.3 | 1.8 |
|
59 | Tech team | WeatherTech | 4.5 | 4.7 | 6.1 | 2.6 |
|
60 | Big game campaign | Wix.com | 4.5 | 4.9 | 6.9 | 1.6 |
|
61 | Extreme measures | Sprint | 4.4 | 3.8 | 7.1 | 2.4 |
|
62 | Cold storage | Wendy's | 4.4 | 3.2 | 7.6 | 2.4 |
|
63 | Weihnachten von Herzen | REWE | 4.4 | 5.0 | 4.7 | 3.4 |
|
64 | Vive La Mannschaft | Mercedes-Benz | 4.4 | 3.7 | 6.7 | 2.8 |
|
65 | Big Game Ad - Starring Justin Timberlake & Christopher Walken | Bai | 4.4 | 4.4 | 4.1 | 4.7 |
|
66 | Our bar | Michelob | 4.3 | 4.0 | 7.3 | 1.7 |
|
67 | Werbehölle | Die Limo | 4.3 | 4.9 | 5.3 | 2.6 |
|
68 | Georgia gold | KFC | 4.3 | 4.0 | 7.6 | 1.2 |
|
69 | The Chase (SuperBowl50) | Hyundai | 4.3 | 4.0 | 6.4 | 2.3 |
|
70 | Super Bowl Commercial | It's a 10 | 4.2 | 4.0 | 5.4 | 3.3 |
|
71 | BUSCHHHHH | Busch Beer | 4.2 | 3.9 | 7.1 | 1.7 |
|
72 | Who Is JohnMalkovich.com? | Squarespace | 4.2 | 4.6 | 6.5 | 1.6 |
|
73 | Bakery Slam | Kamps | 4.2 | 4.1 | 5.0 | 3.4 |
|
74 | So schmeckt die EM | REWE | 4.2 | 4.7 | 5.6 | 2.3 |
|
75 | Go further | Ford | 4.2 | 4.1 | 6.7 | 1.8 |
|
76 | Yearbook | Honda | 4.2 | 5.0 | 5.2 | 2.3 |
|
77 | Courage to change | GNC | 4.1 | 3.8 | 7.6 | 0.9 |
|
78 | Companion | Volkswagen | 4.1 | 3.8 | 5.1 | 3.3 |
|
79 | UEFA EURO 2016 | Coca-Cola | 4.1 | 4.7 | 5.1 | 2.5 |
|
80 | Liebe macht alles möglich - #HerzSprung | Opel | 4.1 | 4.5 | 6.5 | 1.2 |
|
81 | Brady everyday | Intel | 4.0 | 4.2 | 6.7 | 1.3 |
|
82 | Everybody dance now! | Check24 | 4.0 | 2.9 | 6.5 | 2.5 |
|
83 | Maximal entspannt | Unitymedia | 4.0 | 4.5 | 5.7 | 1.9 |
|
84 | Thorsten Legat tritt neues Traineramt an | Sixt | 4.0 | 4.1 | 5.8 | 2.0 |
|
85 | Autonomes Fahren: die Zukunft der Mobilität? | Deutsche Bahn | 4.0 | 3.9 | 4.2 | 4.0 |
|
86 | A Live Super Bowl Commercial | Snickers | 4.0 | 4.1 | 6.4 | 1.6 |
|
87 | Future | H&R Block | 4.0 | 3.8 | 6.7 | 1.3 |
|
88 | Gronk’s Cleaners Discount | Tide | 3.9 | 4.7 | 6.7 | 0.5 |
|
89 | Party pooper | Machine Zone | 3.9 | 3.1 | 5.8 | 3.0 |
|
90 | Play Loud | Puma | 3.9 | 4.1 | 5.5 | 2.1 |
|
91 | Lachende Pferde | Volkswagen | 3.9 | 4.7 | 4.7 | 2.2 |
|
92 | Mozzafiato | Alfa Romeo | 3.9 | 4.3 | 5.0 | 2.3 |
|
93 | Mach anderen eine Freude | Coca-Cola | 3.8 | 3.5 | 4.2 | 3.7 |
|
94 | Zusammen wird's ein Fest | IKEA | 3.8 | 3.8 | 4.2 | 3.4 |
|
95 | Osterhasen Rasen 2016 | Media Markt | 3.8 | 4.2 | 4.8 | 2.3 |
|
96 | Offen wie nie | Smart | 3.8 | 4.3 | 4.8 | 2.4 |
|
97 | Play with time | Martini | 3.8 | 4.2 | 4.5 | 2.6 |
|
98 | Einfach Wow | Amazon | 3.8 | 4.4 | 4.9 | 2.3 |
|
99 | The Battle of Evony | Top Games Inc. | 3.8 | 3.9 | 5.3 | 2.2 |
|
100 | Humpty Fall | TurboTax | 3.8 | 3.8 | 7.5 | 0.1 |
|
101 | False Cabinet | King's Hawaiian | 3.8 | 4.9 | 4.7 | 1.8 |
|
102 | Aufregend innovativ - Der neue Tiguan | Volkswagen | 3.7 | 3.3 | 5.2 | 2.8 |
|
103 | Du hast die Wahl | LIDL | 3.7 | 3.4 | 6.1 | 1.6 |
|
104 | Ernie Gets Physical | Wonderful Pistachios | 3.6 | 4.4 | 4.3 | 2.2 |
|
105 | Heldenkranz | Hornbach | 3.6 | 3.6 | 5.2 | 2.1 |
|
106 | The Power of Love | Ferrero | 3.6 | 4.6 | 3.8 | 2.5 |
 |
107 | Die Reise der Nussknackers | Penny | 3.6 | 4.0 | 4.3 | 2.5 |
|
108 | Romance | Skittles | 3.6 | 3.6 | 5.5 | 1.7 |
|
109 | PepsiHalfTime | Pepsi | 3.6 | 2.7 | 6.3 | 1.7 |
|
110 | Wannasprite | Sprite | 3.6 | 3.7 | 6.7 | 0.3 |
|
111 | Who is the internet | GoDaddy | 3.5 | 3.6 | 6.3 | 0.7 |
|
112 | Ghost spuds | Bud Light | 3.5 | 3.7 | 5.0 | 1.9 |
|
113 | Natürlich geht das | IKEA | 3.5 | 4.9 | 3.5 | 2.1 |
|
114 | Bathroom break | Febreze | 3.5 | 4.1 | 4.7 | 1.6 |
|
115 | Stille Nacht | Mercedes-Benz | 3.4 | 3.7 | 4.2 | 2.1 |
|
116 | Science guy | Persil | 3.4 | 4.3 | 4.1 | 1.8 |
|
117 | Familie Heins | Ep.12 Claras Weltreise | Deutsche Telekom | 3.3 | 3.0 | 4.6 | 2.4 |
|
118 | Fan Force One | Bitburger | 3.2 | 2.4 | 5.4 | 1.9 |
|
119 | Money Tree | O2 | 3.2 | 3.2 | 5.1 | 1.2 |
|
120 | NIVEA Care | Nivea | 3.2 | 4.5 | 4.5 | 0.5 |
|
121 | DFB-Kampagne | Commerzbank | 3.2 | 2.9 | 5.4 | 1.2 |
 |
122 | #Deutschland25 | 3.1 | 3.3 | 5.1 | 1.0 | |
 |
123 | Bruzzzler | Wiesenhof | 3.0 | 1.6 | 5.5 | 1.8 |
|
124 | Morgan Freeman Super Bowl Commercial | Turkish Airline | 2.6 | 2.4 | 2.0 | 3.5 |
|
125 | Anlegen statt stilllegen | Deka Investments | 2.3 | 0.0 | 4.0 | 2.0 |
|
126 | Jäm Bot | Jägermeister | 2.3 | 0.0 | 5.7 | 1.1 |
|
127 | Ghostbusters | Kärcher | 2.2 | 0.0 | 5.6 | 1.1 |
|
128 | Das Bekenntnis | Adler Modemärkte | 2.2 | 0.0 | 5.5 | 1.1 |
|
129 | Neuer trifft Neuer | Coca-Cola | 2.2 | 0.0 | 4.4 | 2.4 |
|
130 | Safe Hands Army | Tipico Sportwetten | 2.2 | 0.0 | 5.0 | 1.5 |
|
131 | UEFA EURO 2016™ Editionsmodelle | Kia | 2.1 | 0.0 | 5.3 | 1.1 |
|
132 | Echte Deals für echte Fans | Hyundai | 2.1 | 0.0 | 3.7 | 2.6 |
|
133 | Nature's Gift | Fiji Water | 2.1 | 0.0 | 4.4 | 1.7 |
|
134 | Da kommt keiner vorbei | Euronics | 2.0 | 0.0 | 3.6 | 2.3 |
|
135 | Das Waschmittel der Nationalmannschaft | Persil | 1.9 | 0.0 | 4.3 | 1.4 |
|
136 | Verändert sich Jürgen Klopp? | Philips | 1.9 | 0.0 | 5.6 | 0.0 |
|
137 | Entweder/Oder | Otelo | 1.9 | 0.0 | 4.4 | 1.3 |
|
138 | Miele TwinDos - automatische Waschmitteldosierung | Miele | 1.7 | 0.0 | 4.5 | 0.5 |
|
139 | Fishing | Siemens Home | 1.6 | 0.0 | 4.7 | 0.1 |
|
140 | Fussball fühlen, Fussball schreiben | Bild | 1.1 | 0.0 | 2.8 | 0.5 |
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