Top 10 Kampagnen 2019
6.0CREATIVITY
The Pure Experience (SuperBowl53)
Michelob1/10
Feb 2019
The Pure Experience (SuperBowl53)
1/10
-
KAMPAGNE
The Pure Experience (SuperBowl53) -
AGENTUR
FCB Chicago -
KUNDE
Michelob -
INDUSTRIE
FMCG
5.5CREATIVITY
#LikeABosch
Bosch2/10
Jan 2019
#LikeABosch
2/10
-
KAMPAGNE
#LikeABosch -
AGENTUR
Jung von Matt -
KUNDE
Bosch -
INDUSTRIE
Engineering
5.4CREATIVITY
Top Dog (SuperBowl53)
Avocados From Mexico3/10
Feb 2019
Top Dog (SuperBowl53)
3/10
-
KAMPAGNE
Top Dog (SuperBowl53) -
AGENTUR
Energy BBDO -
KUNDE
Avocados From Mexico -
INDUSTRIE
FMCG
5.1CREATIVITY
The Ball is in her court (SuperBowl53)
Bumble4/10
Feb 2019
The Ball is in her court (SuperBowl53)
4/10
-
KAMPAGNE
The Ball is in her court (SuperBowl53) -
AGENTUR
FlyteVu -
KUNDE
Bumble -
INDUSTRIE
Digital Services
5.1CREATIVITY
Give it everything (SuperBowl53)
Kia5/10
Feb 2019
Give it everything (SuperBowl53)
5/10
-
KAMPAGNE
Give it everything (SuperBowl53) -
AGENTUR
David & Goliath -
KUNDE
Kia -
INDUSTRIE
Automotive
4.7CREATIVITY
More than OK (SuperBowl53)
Pepsi6/10
Feb 2019
More than OK (SuperBowl53)
6/10
-
KAMPAGNE
More than OK (SuperBowl53) -
AGENTUR
Goodby Silverstein & Partners -
KUNDE
Pepsi -
INDUSTRIE
FMCG
4.6CREATIVITY
The Elevator (SuperBowl53)
Hyundai7/10
Feb 2019
The Elevator (SuperBowl53)
7/10
-
KAMPAGNE
The Elevator (SuperBowl53) -
AGENTUR
Innocean -
KUNDE
Hyundai -
INDUSTRIE
Automotive
4.6CREATIVITY
I love you, Hater!
Sprite8/10
Jan 2019
I love you, Hater!
8/10
-
KAMPAGNE
I love you, Hater! -
AGENTUR
Santo -
KUNDE
Sprite -
INDUSTRIE
FMCG
4.4CREATIVITY
Closer Talker (SuperBowl53)
Colgate9/10
Jan 2019
Closer Talker (SuperBowl53)
9/10
-
KAMPAGNE
Closer Talker (SuperBowl53) -
AGENTUR
Red Fuse Communications -
KUNDE
Colgate -
INDUSTRIE
FMCG
3.6CREATIVITY
A coke is a coke (SuperBowl53)
Coca-Cola10/10
Feb 2019
A coke is a coke (SuperBowl53)
10/10
-
KAMPAGNE
A coke is a coke (SuperBowl53) -
AGENTUR
Wieden + Kennedy -
KUNDE
Coca-Cola -
INDUSTRIE
FMCG
| RANG | KAMPAGNE | KUNDE | CREATIVITY | CONCEPT | ACTIVATION | IMPACT | |
|---|---|---|---|---|---|---|---|
|
1 | Gothic Girl | Hornbach | 6.7 | 8.2 | 5.5 | 6.3 |
|
2 | Supergeil | Edeka | 6.1 | 5.8 | 6.5 | 6.1 |
|
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3 | The Pure Experience (SuperBowl53) | Michelob | 6.0 | 5.3 | 6.9 | 0.0 |
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4 | Ultrasound (SuperBowl50) | Doritos | 5.9 | 5.1 | 6.1 | 6.6 |
|
5 | Rechts gegen Rechts | Exit Deutschland | 5.8 | 4.5 | 6.9 | 6.0 |
|
6 | Wiener Stampede (SuperBowl50) | Heinz Ketchup | 5.8 | 4.7 | 7.4 | 5.2 |
|
7 | First Date (SuperBowl50) | Hyundai | 5.8 | 4.8 | 6.7 | 5.8 |
 |
8 | Umparken im Kopf | Opel | 5.7 | 3.9 | 6.1 | 7.1 |
|
9 | Is mir egal | BVG | 5.6 | 4.0 | 6.3 | 6.6 |
|
10 | Commander (SuperBowl50) | Audi | 5.5 | 4.8 | 6.7 | 5.8 |
|
11 | Operation better | Hyundai | 5.5 | 5.8 | 6.3 | 4.4 |
|
|
12 | #LikeABosch | Bosch | 5.5 | 5.3 | 5.2 | 0.0 |
|
13 | Heimkommen | Edeka | 5.4 | 4.4 | 7.0 | 5.0 |
|
14 | Du kannst alles haben! | Coca-Cola | 5.4 | 3.6 | 4.7 | 7.8 |
|
|
15 | Top Dog (SuperBowl53) | Avocados From Mexico | 5.4 | 5.5 | 6.3 | 0.0 |
|
16 | Nintendo switch | Nintendo | 5.4 | 4.5 | 7.9 | 3.6 |
|
17 | Ein Teil von Dir - Nivea Muttertag 2016 | Nivea | 5.3 | 6.0 | 6.9 | 2.9 |
|
18 | Kinderschokolade EM-2016 Sonderedition | Ferrero | 5.3 | 6.6 | 7.3 | 1.9 |
|
19 | Doritos Dogs (SuperBowl50) | Doritos | 5.3 | 4.6 | 6.2 | 5.1 |
|
20 | Easy driver | Mercedes-Benz | 5.3 | 4.9 | 7.9 | 3.1 |
|
21 | We accept | Airbnb | 5.3 | 4.3 | 6.8 | 4.7 |
 |
22 | Die Einladung | Kaufland | 5.2 | 5.3 | 6.5 | 4.0 |
|
23 | Boss Everyone | Adidas | 5.2 | 4.4 | 7.3 | 4.0 |
|
24 | Neuer Job | Coca-Cola | 5.2 | 4.8 | 6.2 | 4.7 |
|
25 | The Switch | Nike | 5.2 | 5.8 | 5.2 | 4.6 |
|
26 | Alles Absicht | BVG | 5.2 | 5.0 | 6.4 | 4.2 |
|
27 | Premium Economy Class | Lufthansa | 5.1 | 4.2 | 5.7 | 5.5 |
 |
28 | Hornbach Hammer | Hornbach | 5.1 | 4.2 | 6.5 | 4.7 |
|
29 | New Eurowings | Eurowings | 5.1 | 4.3 | 8.8 | 2.3 |
|
30 | Simply Put (SuperBowl50) | Budweiser | 5.1 | 4.2 | 5.4 | 5.5 |
|
31 | Hero's Journey | Kia | 5.1 | 4.9 | 8.1 | 2.4 |
|
|
32 | The Ball is in her court (SuperBowl53) | Bumble | 5.1 | 4.6 | 5.9 | 0.0 |
|
|
33 | Give it everything (SuperBowl53) | Kia | 5.1 | 4.7 | 5.8 | 0.0 |
|
34 | DFB - Die Mannschaft | LEGO | 5.0 | 4.6 | 7.1 | 3.4 |
|
35 | The Longest Chase (SuperBowl50) | Toyota | 5.0 | 3.4 | 6.5 | 5.2 |
|
36 | Secret Society | Avocados From Mexico | 5.0 | 5.3 | 7.1 | 2.7 |
|
37 | The journey | 84 Lumber | 5.0 | 3.4 | 8.3 | 3.2 |
 |
38 | Kleines Pferd | Amazon | 5.0 | 5.2 | 6.8 | 2.8 |
|
39 | Ryanville (SuperBowl50) | Hyundai | 4.9 | 4.3 | 7.0 | 3.5 |
|
40 | Born the hard way | Budweiser | 4.9 | 4.9 | 6.2 | 3.6 |
 |
41 | Zukunft für alle | Volkswagen | 4.9 | 4.6 | 5.3 | 4.9 |
|
42 | The Comeback | Audi | 4.9 | 5.4 | 5.8 | 3.4 |
|
43 | New Truck to Love (SuperBowl50) | Honda | 4.8 | 4.3 | 7.2 | 2.9 |
|
44 | Guardians of the Galaxy Vol. 2 | Marvel | 4.8 | 4.2 | 5.5 | 4.8 |
|
45 | Love At First Taste | Knorr | 4.8 | 5.0 | 6.6 | 2.7 |
 |
46 | Samenstau | True Fruits | 4.8 | 4.2 | 7.8 | 2.4 |
|
47 | Cleaner of your dreams | Mr. Clean | 4.8 | 3.9 | 6.6 | 3.9 |
|
48 | Grow up | Mercedes-Benz | 4.8 | 4.1 | 6.1 | 4.2 |
|
49 | Der Fan - #ICE25 | Deutsche Bahn | 4.7 | 4.3 | 6.5 | 3.4 |
|
50 | Not so pee wee football | Buick | 4.7 | 5.1 | 5.8 | 3.3 |
|
51 | Familie Heins | Ep.1-8 | Deutsche Telekom | 4.7 | 4.3 | 5.3 | 4.5 |
|
52 | Big Tasty Bacon - Nein? Doch! | McDonald's | 4.7 | 6.9 | 2.8 | 3.0 |
|
|
53 | More than OK (SuperBowl53) | Pepsi | 4.7 | 4.2 | 6.3 | 0.0 |
|
54 | Together Is Beautiful | Coca-Cola | 4.7 | 4.4 | 6.8 | 2.9 |
|
55 | Man and machine | Lexus | 4.6 | 5.1 | 6.5 | 2.4 |
|
|
56 | The Elevator (SuperBowl53) | Hyundai | 4.6 | 4.4 | 6.1 | 0.0 |
|
|
57 | I love you, Hater! | Sprite | 4.6 | 4.5 | 4.7 | 0.0 |
|
58 | Ghost in a shell | Paramount Pictures | 4.6 | 3.8 | 6.6 | 3.4 |
|
59 | Daughter | Audi | 4.6 | 4.2 | 6.4 | 3.2 |
|
60 | Google Home | 4.6 | 3.7 | 7.5 | 2.4 | |
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61 | Inspiration day | LifeWTR | 4.5 | 5.0 | 8.0 | 0.6 |
|
62 | Unlimited moves | T-Mobile | 4.5 | 4.6 | 7.0 | 2.0 |
 |
63 | Lichtgrenze | 25 Jahre Mauerfall | Land Berlin | 4.5 | 3.7 | 6.8 | 2.9 |
|
64 | Du lebst | Hornbach | 4.5 | 4.9 | 4.7 | 3.7 |
|
65 | Fanhansa | Lufthansa | 4.5 | 4.8 | 6.2 | 2.6 |
|
66 | Made by Sweden | Volvo Cars | 4.5 | 5.3 | 6.3 | 1.8 |
|
67 | Tech team | WeatherTech | 4.5 | 4.7 | 6.1 | 2.6 |
|
68 | Big game campaign | Wix.com | 4.5 | 4.9 | 6.9 | 1.6 |
|
69 | Extreme measures | Sprint | 4.4 | 3.8 | 7.1 | 2.4 |
|
70 | Cold storage | Wendy's | 4.4 | 3.2 | 7.6 | 2.4 |
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71 | Weihnachten von Herzen | REWE | 4.4 | 5.0 | 4.7 | 3.4 |
|
72 | Vive La Mannschaft | Mercedes-Benz | 4.4 | 3.7 | 6.7 | 2.8 |
|
|
73 | Closer Talker (SuperBowl53) | Colgate | 4.4 | 3.7 | 6.0 | 0.0 |
|
74 | Big Game Ad - Starring Justin Timberlake & Christopher Walken | Bai | 4.4 | 4.4 | 4.1 | 4.7 |
|
75 | Our bar | Michelob | 4.3 | 4.0 | 7.3 | 1.7 |
|
76 | Werbehölle | Die Limo | 4.3 | 4.9 | 5.3 | 2.6 |
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77 | Georgia gold | KFC | 4.3 | 4.0 | 7.6 | 1.2 |
|
78 | The Chase (SuperBowl50) | Hyundai | 4.3 | 4.0 | 6.4 | 2.3 |
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79 | Super Bowl Commercial | It's a 10 | 4.2 | 4.0 | 5.4 | 3.3 |
|
80 | BUSCHHHHH | Busch Beer | 4.2 | 3.9 | 7.1 | 1.7 |
|
81 | Who Is JohnMalkovich.com? | Squarespace | 4.2 | 4.6 | 6.5 | 1.6 |
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82 | Bakery Slam | Kamps | 4.2 | 4.1 | 5.0 | 3.4 |
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83 | So schmeckt die EM | REWE | 4.2 | 4.7 | 5.6 | 2.3 |
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84 | Go further | Ford | 4.2 | 4.1 | 6.7 | 1.8 |
|
85 | Yearbook | Honda | 4.2 | 5.0 | 5.2 | 2.3 |
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86 | Courage to change | GNC | 4.1 | 3.8 | 7.6 | 0.9 |
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87 | Companion | Volkswagen | 4.1 | 3.8 | 5.1 | 3.3 |
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88 | UEFA EURO 2016 | Coca-Cola | 4.1 | 4.7 | 5.1 | 2.5 |
|
89 | Liebe macht alles möglich - #HerzSprung | Opel | 4.1 | 4.5 | 6.5 | 1.2 |
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90 | Brady everyday | Intel | 4.0 | 4.2 | 6.7 | 1.3 |
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91 | Everybody dance now! | Check24 | 4.0 | 2.9 | 6.5 | 2.5 |
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92 | Maximal entspannt | Unitymedia | 4.0 | 4.5 | 5.7 | 1.9 |
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93 | Thorsten Legat tritt neues Traineramt an | Sixt | 4.0 | 4.1 | 5.8 | 2.0 |
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94 | Autonomes Fahren: die Zukunft der Mobilität? | Deutsche Bahn | 4.0 | 3.9 | 4.2 | 4.0 |
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95 | A Live Super Bowl Commercial | Snickers | 4.0 | 4.1 | 6.4 | 1.6 |
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96 | Future | H&R Block | 4.0 | 3.8 | 6.7 | 1.3 |
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97 | Gronk’s Cleaners Discount | Tide | 3.9 | 4.7 | 6.7 | 0.5 |
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98 | Party pooper | Machine Zone | 3.9 | 3.1 | 5.8 | 3.0 |
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99 | Play Loud | Puma | 3.9 | 4.1 | 5.5 | 2.1 |
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100 | Lachende Pferde | Volkswagen | 3.9 | 4.7 | 4.7 | 2.2 |
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101 | Mozzafiato | Alfa Romeo | 3.9 | 4.3 | 5.0 | 2.3 |
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102 | Mach anderen eine Freude | Coca-Cola | 3.8 | 3.5 | 4.2 | 3.7 |
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103 | Zusammen wird's ein Fest | IKEA | 3.8 | 3.8 | 4.2 | 3.4 |
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104 | Osterhasen Rasen 2016 | Media Markt | 3.8 | 4.2 | 4.8 | 2.3 |
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105 | Offen wie nie | Smart | 3.8 | 4.3 | 4.8 | 2.4 |
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106 | Play with time | Martini | 3.8 | 4.2 | 4.5 | 2.6 |
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107 | Einfach Wow | Amazon | 3.8 | 4.4 | 4.9 | 2.3 |
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108 | The Battle of Evony | Top Games Inc. | 3.8 | 3.9 | 5.3 | 2.2 |
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109 | Humpty Fall | TurboTax | 3.8 | 3.8 | 7.5 | 0.1 |
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110 | False Cabinet | King's Hawaiian | 3.8 | 4.9 | 4.7 | 1.8 |
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111 | Aufregend innovativ - Der neue Tiguan | Volkswagen | 3.7 | 3.3 | 5.2 | 2.8 |
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112 | Du hast die Wahl | LIDL | 3.7 | 3.4 | 6.1 | 1.6 |
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113 | Ernie Gets Physical | Wonderful Pistachios | 3.6 | 4.4 | 4.3 | 2.2 |
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114 | Heldenkranz | Hornbach | 3.6 | 3.6 | 5.2 | 2.1 |
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115 | The Power of Love | Ferrero | 3.6 | 4.6 | 3.8 | 2.5 |
 |
116 | Die Reise der Nussknackers | Penny | 3.6 | 4.0 | 4.3 | 2.5 |
|
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117 | A coke is a coke (SuperBowl53) | Coca-Cola | 3.6 | 3.6 | 5.3 | 0.0 |
|
118 | Romance | Skittles | 3.6 | 3.6 | 5.5 | 1.7 |
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119 | PepsiHalfTime | Pepsi | 3.6 | 2.7 | 6.3 | 1.7 |
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120 | Wannasprite | Sprite | 3.6 | 3.7 | 6.7 | 0.3 |
|
121 | Who is the internet | GoDaddy | 3.5 | 3.6 | 6.3 | 0.7 |
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122 | Ghost spuds | Bud Light | 3.5 | 3.7 | 5.0 | 1.9 |
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123 | Natürlich geht das | IKEA | 3.5 | 4.9 | 3.5 | 2.1 |
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124 | Bathroom break | Febreze | 3.5 | 4.1 | 4.7 | 1.6 |
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125 | Stille Nacht | Mercedes-Benz | 3.4 | 3.7 | 4.2 | 2.1 |
|
126 | Science guy | Persil | 3.4 | 4.3 | 4.1 | 1.8 |
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127 | Familie Heins | Ep.12 Claras Weltreise | Deutsche Telekom | 3.3 | 3.0 | 4.6 | 2.4 |
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128 | Fan Force One | Bitburger | 3.2 | 2.4 | 5.4 | 1.9 |
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129 | Money Tree | O2 | 3.2 | 3.2 | 5.1 | 1.2 |
|
130 | NIVEA Care | Nivea | 3.2 | 4.5 | 4.5 | 0.5 |
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131 | DFB-Kampagne | Commerzbank | 3.2 | 2.9 | 5.4 | 1.2 |
 |
132 | #Deutschland25 | 3.1 | 3.3 | 5.1 | 1.0 | |
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133 | Bruzzzler | Wiesenhof | 3.0 | 1.6 | 5.5 | 1.8 |
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134 | Morgan Freeman Super Bowl Commercial | Turkish Airline | 2.6 | 2.4 | 2.0 | 3.5 |
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135 | Anlegen statt stilllegen | Deka Investments | 2.3 | 0.0 | 4.0 | 2.0 |
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136 | Jäm Bot | Jägermeister | 2.3 | 0.0 | 5.7 | 1.1 |
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137 | Ghostbusters | Kärcher | 2.2 | 0.0 | 5.6 | 1.1 |
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138 | Das Bekenntnis | Adler Modemärkte | 2.2 | 0.0 | 5.5 | 1.1 |
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139 | Neuer trifft Neuer | Coca-Cola | 2.2 | 0.0 | 4.4 | 2.4 |
|
140 | Safe Hands Army | Tipico Sportwetten | 2.2 | 0.0 | 5.0 | 1.5 |
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141 | UEFA EURO 2016™ Editionsmodelle | Kia | 2.1 | 0.0 | 5.3 | 1.1 |
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142 | Echte Deals für echte Fans | Hyundai | 2.1 | 0.0 | 3.7 | 2.6 |
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143 | Nature's Gift | Fiji Water | 2.1 | 0.0 | 4.4 | 1.7 |
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144 | Da kommt keiner vorbei | Euronics | 2.0 | 0.0 | 3.6 | 2.3 |
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145 | Das Waschmittel der Nationalmannschaft | Persil | 1.9 | 0.0 | 4.3 | 1.4 |
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146 | Verändert sich Jürgen Klopp? | Philips | 1.9 | 0.0 | 5.6 | 0.0 |
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147 | Entweder/Oder | Otelo | 1.9 | 0.0 | 4.4 | 1.3 |
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148 | Miele TwinDos - automatische Waschmitteldosierung | Miele | 1.7 | 0.0 | 4.5 | 0.5 |
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149 | Fishing | Siemens Home | 1.6 | 0.0 | 4.7 | 0.1 |
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150 | Fussball fühlen, Fussball schreiben | Bild | 1.1 | 0.0 | 2.8 | 0.5 |
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